The Effect of Internal Marketing Implementations on the Organizational Citizenship Behaviors of Youth and Sports Directorate Employees

Internal marketing and organizational citizenship issues have recently begun to be studied more in the literature. This study aimed examine effect of internal practices on behavior employees sports sector. Data were collected by simple random sampling method using an online survey tool was obtained from Antalya, Karaman, Kütahya, Izmir, Istanbul, Muğla Provincial Directorate Youth Sport (N = 224). As a data collection tool, IM-11 scale developed Yildiz Kara (2017) used measure marketing, Bolat, Bolat Seymen (2009) behavior. Descriptive statistics, validity reliability analysis, correlation hierarchical regression analysis data. The result analyses showed significant positive In other analyzes, while had sportsmanship civic virtue subscale behavior, no observed altruism, conscientiousness, courtesy.